What's a Fat Ad, anyway?

Remember the first ad you saw on Yahoo? It had an image and a message. It was skinny. As the Web grew up, so did ads. They started to do more. As technology improved, ads began to offer richer user experiences, including animation and video. Some ads became dynamic and data driven, displaying content that could change or be updated remotely. Welcome to the age of Fat Ads.

ToldYa Fat Ads are different.

Today's ads are smart. Unfortunately, they're also usually annoying. The problem? They don't really do anything useful. ToldYa Fat Ads not only jump, dance, and sing, they do it ALL. For the first time ever, they let consumers search, shop, complete forms, and even BUY products directly from the ad – all without leaving the current page they are visiting. ToldYa Fat Ads are as smart as they come, but most importantly, they are also USEFUL. Now that's advertisting...evolved!

Common Features

Regardless of which Fat Ad Template you choose, you get lots of cool features right out of the box.

Unlimited Fat Ads

You can use your Template to build as many different Fat Ads as you like. And each Fat Ad you build can have its own unique image or animation and/or its own unique video. And if you choose a product based Template like the Big Fat E™ or Little Fatty™, each and every Ad you build can have its own unique set of products to display. You can create one Ad or a thousand, it's up to you!

Automatic Updates

ToldYa Fat Ads are completely dynamic. This means that you can use your ToldYa account to update any Ad at any time (say, by attaching a new video or changing the opening image or Flash® animation) and every published copy of that Ad will instantly and automatically update as well, no matter where in the World it's currently running! We can hardly overstate how cool this is. Now you can effectively use a single Ad forever and ever. You simply update it as often as you like with new content, so it's always fresh. And of course, you can use your Template to build as many different Ads as you like. Holy power, Adman!

Easy, Smart Video

All ToldYa Fat Ad Templates allow you to attach a YouTube™ or MySpace™ video to any Ad you create. Nothing grabs a user's attention like an engaging video, so you'll want to take advantage of this way cool capability. And the built-in video player is as considerate as it is useful. Videos start automatically when the Ad plays, but they are muted. They can also be skipped by the user. Even cooler, videos can be minimized in the Ad while the rest of the Ad displays as normal.

Viral Sharing Features

Users can share your Fat Ads by emailing thier friends directly from the Ad. They can also copy the widget directly to their profile page on any of the most popular social networks (such as MySpace, Facebook and many others). Or they can get the code to copy the widget to their site or blog. We're not sure why, but this coolness seems to actually scare some of you, so you can disable this feature if you really want to ;-)

Advanced Tracking

You want to know how your Ads are performing and ToldYa provides the tools you need to measure and track all of your Ads. Here are just some of the things you can track:

• Impressions
• Clicks
• Shares
• Steals
• Orders
• Searches

Affiliate Network Integration

Toldya widgets are designed to work seemlessly with all of the major Affiliate Networks and are actively endorsed by the largest networks in the business, including:

• LinkShare
• Commission Junction
• Google (formerly DoubleClick)
• Amazon Associates
• EBay

If you're a registered advertiser with any of the above affiliate programs, your new Fat Ads will work seemlessly with that program. Destination links from your Fat Ads will automatically be converted to the required format. This allows you to invite your publishers to join ToldYa and use your Template to create their own Ads and receive commissions for publishing them. And you get to control the level of publisher customization.

Feeling adventuresome? Let your publishers create Ads with their own video or image and allow them to hand pick which of your products they want to feature. Control freak? That's OK, too. Just give your publishers specific Ads that look and work exactly the way you want them too. And If you are a LinkShare or CJ advertiser, you can distribute Fat Ads to your publishers via the affiliate network publisher interface. Powerful stuff!