What We Do

ToldYa is a web based software platform for creating, hosting, and managing widget-based Fat Ad Templates. ToldYa offers Merchants, Advertisers and Publishers a superior alternative to the traditional banner ad. Our Fat Ad Templates enable advertisers to sell their goods and services through the most advanced widget technology available anywhere - technology that not only allows the ads to be shared, but even allows for e-commerce.

How are we different?

Our competitors make fancy widgets. We also make fancy widgets. But only ToldYa specializes in e-commerce enabled widgets

  • We focus on transactions.
  • We focus on conversions.

We pioneered the development of e-commerce in a widget via our portable store widget, the Big Fat E. Having built portable e-stores for close to half of the top merchants on the web, we are currently the only company that speclializes in portable e-commerce.

Our Team

Jeff Roschman (Chairman)

Jeff is a serial entrepreneur who has funded and sold several .coms including GiantBank.com.

Michael Birnholz (Chief Executive Officer and co-founder)

Michael founded Sophio Software in 1999. Sophio markets its proprietary ecommerce application "CounterCat" that powers 1,500+ web stores. The software generates hundreds of millions in sales per year for its merchants. Email Michael

Jeremy Ring (Chief Marketing Officer)

Jeremy was an early employee at Yahoo and was responsible for opening the New York Office.

Robert Mirabelle (Chief Technology Officer)

Robert has over 15 years of design, development and leadership experience and has served as Web Team Leader for JesterDigital, Inc (a $40M 3D web portal) and Sonic Reality, Inc (a leading music software manufacturer). Email Robert

Felix Fidelibus (Chief Financial Officer)

Felix has worked for Jeff Roschman as CTO of CT Capital, Protect Point Security, and Orus Advisory Services.

Scott Weiner (Chief Legal Officer)

Scott is a ToldYa co-founder and private investor. Email Scott

Bryan Murphy (Director)

Bryan is the CEO for WHI Solutions, a B2B portal that handles over $1Billion in transactions annually

Tom Hartle (Director)

Tom is the President / Owner of SPIN Magazine, 7x7, California Home Design, and Hartle Media. SPIN gives ToldYa a tremendous opportunity to merge entertainment with Social Commerce.